Friday, 7 June 2013

Take a Smart Entry to the Corporate World with a Degree in Marketing

Are you currently eyeing upon a course in marketing for higher studies that can lend you a prosperous future in return? Well, if it is so, you are just on the right track. According to the Bureau of Labor Statistics, marketing jobs are highly predicted to rise by 13% by the year 2018. In fact, industries like healthcare, agriculture and travel will be looking forward to hire more and more marketing executives and managers in the coming years as per reports. In other words, a graduate with a degree in marketing will be exposed to high job prospects at big corporate houses on a global platform.[1]

Barack Obama Text Message Marketing Screenshot 1
Barack Obama Text Message Marketing Screenshot 1 (Photo credit: DavidErickson)

Now, students keep wondering as how earning a marketing degree can be extremely beneficial for career development. In reality, whether you are having a business of your own or you have recently joined a corporate house, you need to know the crucial marketing strategies that can help you excel in the world of business.

So, let’s take a look at few advantages of earning a marketing degree that can actually help you become an efficient marketing professional from a corporate viewpoint:
  • Sharpening the psychology of consumers – Undoubtedly, the biggest advantage of earning a degree in marketing is to acquire proficiency in realising consumer psychology. The marketing majors usually comprise courses where ‘consumer behaviour’ is a key section that focuses on the thought processes of today’s consumers. With a specialisation in marketing, students acquire the power to predict buying behaviours depending upon the responses of the consumers.

  • Mastering communication skills – If becoming a corporate professional in marketing is your aim, you need to have good communication skills. You must have the power to convince all your potential customers and keep prospering in your business with time. Marketing degree courses are designed to prepare students with case studies for which they create group presentations, and these prove quite beneficial in strengthening one’s communication skills necessary to survive in the corporate sector.

  • Acquiring decision-making skills – There are several corporate houses where employers keep hiring marketing managers who can take wise decisions during critical situations in business. So, pursuing a course in marketing gives an individual the opportunity to acquire necessary skills in regard to taking big decisions in times of emergencies.

  • Learning middle management skills – The knowledge, skills and abilities students learn at entry-level positions help them to qualify for marketing management positions. Having the experience and ability to utilise industry knowledge to solve complications through strategic solutions, individuals are hired at middle management positions in companies where they are required to take correct decisions in terms of place, price, product and promotion.
Potential to increase salary strengthens

One of the reasons why graduates usually look forward to enrol in a marketing course is that it lets them grab the potential to enhance their pay packages over time. The average salary for a marketing assistant is usually more than £19,618 while marketing directors are usually eligible to get an average salary of around £80,000. [2]

So, if you are making plans to make way to a corporate house with a handsome pay package, pursuing an online marketing degree course will never leave you in regret. Rather, you will keep qualifying for prestigious job designations in thriving industries being a marketing professional.
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